Manuel Avendaño Mora

Hispanic Heritage Month is observed annually from September 15th through October 15th, celebrating the culture and contributions of Hispanic and Latino Americans. IEEE Power & Energy Society (PES) would like to spotlight Manuel Avendaño Mora, an IEEE PES Senior Member, Chair of the Steering Committee for the General Meeting, and distinguished leader in the world of engineering. His career portrays both technical excellence and a deep connection to uplifting others, as he continues to shape pathways for future generations and contribute meaningfully to society.

When asked what the first memory he had that sparked his interest in the world of engineering was, Manuel recalled summers and school breaks working in his family’s business, selling electrical equipment, materials, and services. As a young kid, he found himself learning the ropes of customer service and gradually understanding the language of wires, switches, and tools. Those early interactions were more than just transactions. Instead, they became lessons in real-world problem-solving.

Manuel explained, “People were looking for a power outlet fix, contractors, electricians, or seeking help. So it was those conversations and interactions with people looking to find a solution to something that was broken, that opened my eyes and made me realize how electricity makes life better”.

Through working with customers and witnessing the practical impact of electrical work, he developed a growing appreciation for the essential role electricity plays in everyday life. It keeps society moving. Manuel realized he wanted to be a part of that and wanted to understand how he could use that knowledge to make a difference. He also became more aware of the broader issues surrounding access to power, not just about convenience for many people, but about survival. Some communities lack easy access to reliable and affordable electricity. That realization inspired him to pursue a career in electrical engineering. It wasn’t just about fixing things anymore. It was about becoming part of the solution, using engineering to expand access, improve systems, and ultimately, create impact on a much larger scale.

Manuel discovered IEEE and the Power & Energy Society (PES) during his master’s program while studying in Mexico. During this time, he was expanding his personal and professional horizons. The real turning point, however, came when he had the chance to attend a student-focused engineering conference in Costa Rica through IEEE. This was his first international trip for his professional development.

He added, “…and you get to do all of that through IEEE. I wanted to continue being part of this. That exposure and experience, interacting with other people of different backgrounds, was key to staying engaged with the organization”. The experience stood out for many reasons. It gave him the opportunity to present his research, connect with students and professionals, and engage in meaningful conversations.

Following his master’s program, Manuel pursued a PhD in Electrical Engineering in the United Kingdom. While attending a conference during his studies, he presented a paper on his research and connected with leaders in the field, one of whom would play a pivotal role in his career. At that event, he met the first female president of IEEE PES, Wanda Reder. She became his mentor and recognized his potential, and offered him his first industry opportunity, a job based in Chicago. This was the kickstart of his professional career in the world of engineering.

Manuel added, “Again, one more benefit of being part of IEEE is that I got to experience that milestone and interaction.”

In his current role as the Senior Manager of Central System Planning for Southern California Edison, Manuel enjoys the balance between technical challenges and long-term strategic goals. He can contribute to a larger mission that impacts entire communities. He leads a team of young engineers, supporting their development while continuing to build toward the broader goal he’s carried with him since his early days working with his family: keeping the lights on. He encourages young engineers not to be afraid of tackling challenges that may be bigger than themselves and to always seek guidance. He emphasizes that IEEE PES is the place to be, surrounded by friends and peers who all share common ground.

He added, “It’s about the journey to pay it forward and bring multiple perspectives to the table to solve these problems, putting me in a position to have a larger impact”.

When asked what IEEE PES means to him, Manuel shared, “A platform to collaborate with innovators solving the world’s biggest energy challenges”.

Early in his career, he often found himself in rooms where few shared his cultural background. Joining IEEE PES marked a turning point. He became a voice for many others who looked up to him. Through participating in working groups and taking on leadership roles within committees, he began to find not just professional development, but something more personal: a sense of connection. Manuel was able to gain exposure to new ideas and meet different people, which boosted his confidence and widened his reach within the industry. More than that, it offered a place where collaboration wasn’t just valued, it was essential. He felt seen, heard, and valued.

Looking ahead, Manuel expressed the endless possibilities that still lie ahead. He hopes to continue growing professionally, taking on new leadership roles, and even serving on the governing board one day. He appreciates the flexibility IEEE PES allows him to have and the way it encourages members to shape their journey and lead in ways that align with their strengths and goals.

He shares, “I hope to drive transformational change in the power sector to achieve a cleaner, more equitable energy future”.

Manuel is committed to advancing change and innovation within the engineering industry. He aims to set a positive example for others and contribute to a more sustainable and resilient world.